An effective list of ways to reach your target audience:
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A free newsletter and resource site focused on providing webmasters and site owners the latest search engine optimization techniques and tips as well as breaking news on search engine updates, changes and strategies. (more…)
Now businesses are able to automate, customize and personalize videos in real-time to communicate with their customers. It can explain bills, generate leads, engage and attract customers. Leading brands, such as AT&T, Office Depot and Lenovo, are powering their personalized customer acquisition and engagement strategies with SmartVideo. By engaging the consumer with contextually relevant, real-time information through the most captivating medium – video – brands can deliver engaging and effective one-to-one experiences at key touch points throughout the customer lifecycle. - See more here(more…)
How would you feel if you knew your blog was annoying users? There’s a good chance you would like to fix the problem. However, you can‘t fix it unless you know it exits. Take a minute to find out if you’re guilty of any of these annoying blog habits.
No “About Me” Section Blogs are meant to tear down walls and bridge the gap between customers and businesses, or bloggers and readers. That won’t work if you don’t have an “About Me” section set up on your blog. Your “About Me” section should include a picture, and it should tell people why you have the knowledge necessary to run the blog. If people don’t see an “’About Me” section, they won’t trust you, so they won’t stick around.
This annoying trend is on the rise. Some blog owners don’t like what their readers have to say, so they disable the comments. That completely takes away the point of running a blog. You are supposed to interact with people. Keep your comments enabled and deal with negative comments if they come your way. Otherwise, your readers will go somewhere else so they can express themselves. (more…)
Finding the right hosting service is essential for every website. In fact, it is the very foundation of your site, your brand and your entire business. Any possibility of downtime of the server can damage everything you have worked so hard to develop over the years. If you are serious about the website you have created, then ensuring you are in good hands is essential. You must also ensure that your website is poised as it should be for ultimate success and traffic.
Understanding web hosting
One of the first things you have to understand is exactly what web hosting is. When a website is created, the information has to be stored someplace online. This needs to be easy to access by potential visitors all around the world. The company that provides bandwidth and space for websites is referred to as the web hosting service. (more…)
Rich Snippet displays additional data from other pages about the resources being displayed in the search result. In order to work, webmasters must incorporate open standards such as microdata, microformats or RDFa in their web pages. Google does not guarantee that the use of these open standards will result in rich snippets, but webmasters have the option to contact Google for its inclusion.
Why use Rich Snippets?
The listing with the Rich Snippet ranked higher than the listing without.
Snippets—the few lines of text that appear under every search result—are designed to give users a sense for what’s on the page and why it’s relevant to their query.
If Google understands the content on your pages, it can create rich snippets, detailed information intended to help users with specific queries. For example, the snippet for a restaurant might show the average review and price range; the snippet for a recipe page might show the total preparation time, a photo, and the recipe’s review rating; and the snippet for a music album could list songs along with a link to play each song. These rich snippets help users recognize when your site is relevant to their search, and may result in more clicks to your pages. (more…)
If you're not considering mobile as part of your digital marketing strategy, you need to pinch yourself and ask why not! Back in April, Google launched their 'mobilegeddon' algorithm which looked to knock down the rankings (on a mobile search, at least) those sites who aren't mobile friendly; the justification being that those sites which DO offer a mobile-friendly version offer a far better level of user experience. Of course, this means that if your businesses website isn't responsive, you're missing out on opportunities and likely almost freely giving work away to your competitors. Here we've teamed up with Newcastle-Upon-Tyne web designers, Way Fresh. to outline just why responsive web design is SO important for SME's. (more…)
If your business website is currently only visible in one language, you are missing out HUGE opportunities! As long as your business is able to adapt to sales and orders from foreign markets, adopting an international approach to your digital marketing strategy should be something right at the forefront of your marketing plan over the coming 12 months.
A recent study has shown that half of Fortune 500 companies have NOT translated their website into other languages, suggesting that even those right at the top of the business ladder are being slow to take this innovative, yet almost essential approach. Yes, it can be a little daunting to think on the prospect of receiving and fulfilling inquiries and orders from across the globe, but the internet enables this for the right businesses, and a strategic international approach can allow revenues to grow significantly in a relatively short period of time. As such, we caught up with Liam from Identify Web Design to have a chat on the right approach to launching an international digital strategy. (more…)
Genuine business growth is the result of a well thought out marketing plan and efficient use of budget. In this article, we'll discuss marketing from a niche industry such as healthcare. These tips can also apply to other industries in which service the masses, keeping good customer service in mind.
Before moving forward, creating a plan and where you can spend money efficiently and wisely is most important. Analyze your competition, see what they are doing, and see if you can do it better. If you competition has more of a budget than you do,
take their keywords, and focus on organic growth, reviews, and your own efforts to spread your business on blogs, social media, directories, etc. (more…)
Article marketing is not really rocket science. If you like writing and love putting words with each other and are aware of the principles of spelling and sentence structure usage, then you might be a whole lot closer to becoming excellent at this type of promoting. There are of course things to avoid otherwise known as "don'ts" as well as things you want to focus on with marketing with articles, otherwise known as "do's"
As a result of browsing some other articles as well as your past ones, you might discover a large amount of the don'ts and do's that are essential to your internet marketing success. The more knowledgeable you grow to be with marketing, of course the more you'll learn of exactly what to avoid and what to do. (more…)